Horizon Zero Dawn 

Images by Sébastien Van Malleghem motion design by Fraw

They talked about it: De Standaard

Picture taken inside the open world of HZD with the camera mode.

Picture taken inside the open world of HZD with the camera mode.

The video game world industry revenue in 2016 is 100 billion dollars, and about 50 million dollars in Belgium in constant increase, with 4,700,000 players in the country. Still in Belgium the age of the players is an average between 25 and 45 yrs old. Recently Playstation in partnership with the game company Guerrilla Game launched an exclusive game called HZD. 


Post apocalyptic game where human race as been wiped out of the world pushed back to prehistoric age and are the preys of machines. In a complete open world, the player can evolve as he wants as a hunter in a flourishing nature. Machine animals reflects the new technologies actually in creation by the DARPA ( Défense Advanced Research Projects Agency / USA) and Boston Dynamics. The artistic direction brings you to place referring to Yosemite National Park, High Moutains area (Tibet, Tanzania etc.) 

but also to images referring to war zones and many more (human believes, anthropology etc). In addition to this, the developers added a quite precise « camera mode » inside the game where a photographer could adjust to camera, measure de light and photographs what he wants in total freedom. This isn’t new, and the industry world is expecting to see more and more people virtually connected. Video games are now using more budget than Hollywood movies, and are not yet recognise as a new form of Art. Questioning our relation to reality and virtuality, video games are a new born leaders of our future visions.

Motion design video of HZD for Hackuh Antwerpen. By Fraw


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